ST. LOUIS, May 2, 2014 /PRNewswire/ -- Nestle Purina is teaming up with actress and pet lover Jordana Brewster, star of the Fast & Furious movie series and TNT's Dallas, to kick off the Paw It Forward movement today in honor of National Pet Month. Throughout the month of May, the company will celebrate how people and pets are better together on www.PureLoveForPets.com by giving owners a chance to win coupons for free Purina products, totaling $100,000, and inviting them to share the love (and savings) with a friend. Additionally, Purina will help adoptable pets by donating $0.10 to Adopt-A-Pet for every valid Paw It Forward Instant Win Game play, subject to a minimum of $30,000 and a maximum donation of $50,000.
Starting today, pet owners can join the Paw It Forward movement by playing the instant win game on www.PureLoveForPets.com. Each time someone plays, they'll receive a chance to win a $15 Purina coupon for themselves and a $5 Purina coupon for a friend, if they so choose, as well as trigger the donation to Adopt-A-Pet.
"The Paw It Forward movement is all about helping pet lovers connect to one another and share their love with animals in need, and Jordana is the perfect person to help kick off the effort," says Gordon Wade, director of marketing for Purina. "She clearly cherishes the bond she has with her own pets, and shares Purina's passion and belief that pets and people are better together."
Brewster will help kick off the Paw It Forward movement with media interviews on Friday, May 2, and will host a Twitter chat on Thursday, May 15. Pet owners can learn more about the campaign and participate in the conversation by following #PawItForward. As an avid pet lover herself, Brewster looks forward to celebrating all month long with her two labs, Ella and Henry.
"Ella and Henry are very special to me, and I can't imagine my life without them," said Brewster. "National Pet Month is all about showing appreciation for your pets, which is why I'm excited to be part of this project. I'm also looking forward to supporting pet adoption through Purina's donation to Adopt-A-Pet."
During the month of May, pet owners can also find daily tips for celebrating National Pet Month with their own four legged friends on www.PureLoveForPets.com.
About Nestle Purina
Nestle Purina PetCare Company is a global leader in the pet care industry and promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina is part of Swiss-based Nestle, the world's leading nutrition, health and wellness company.
NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C., 18 years (19 in AL and NE; 21 in MS) or older, who own a dog or cat or both. Internet access is required to participate. Game begins Noon ET on 4/23/14 and ends 3:00 p.m. ET on 6/3/14. Odds of winning depend on the total number of game plays and the date and time of such plays. Total ARV of all prizes: $100,000. To enter, and for full Official Rules and prize details, visit www.PureLoveForPets.com. Void where prohibited. Sponsor: Nestle Purina PetCare Company, Checkerboard Square, St. Louis, MO, 63164.
Beginning at noon ET on April 23, 2014 and ending at 3:00 p.m. ET on June 3, 2014 (the "Promotion Period"), Nestle Purina PetCare Company will donate $0.10 to Adopt-a-Pet.com for every valid Paw It Forward Instant Win Game play, subject to a minimum donation of $30,000 and a maximum donation of $50,000. Limit: One (1) Game play per person, per day. For more information regarding Adopt-a-Pet.com, visit www.adoptapet.com.
SOURCE Nestle Purina PetCare Company