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To honor actress, comedian and fellow pet and animal lover, Betty White, Purina and Petfinder join fans in taking the #BettyWhiteChallenge and making donations to animal organizations in her memory ahead of what would have been her 100th birthday on January 17, 2022.
In the spirit of the #BettyWhiteChallenge, Purina is making donations to two organizations focused on bringing and keeping pets and people together:
Purina and Petfinder are encouraging fans and fellow pet lovers to join the challenge by donating $5 to one of Betty’s favorite charities or a local pet shelter or animal rescue organization.