After pitching the startup to an audience of investors, retailers and the pet care leaders at Purina at Global Pet Expo, the pet industry's largest trade show, Because Animals emerged as the grand...

Pet health and wellness takes center stage for all five startups selected by Purina to be the 2020 class of its annual Pet Care Innovation Prize program. From trending pet food options and a new...

Pet-focused startups from across the United States gathered at Purina's St. Louis headquarters this week for the inaugural Pet Care Innovation Summit powered by Purina. Entrepreneurs representing...

For the first time in history, Purina scientists demonstrate a proactive way to significantly reduce the active levels of the major cat allergen, Fel d1, at its source in cats' saliva. As many as...

ST. LOUIS, Mo., May 2, 2019 … The intriguing nature of cats transcends their independent spirit. Scientists presenting the latest discoveries about these enigmatic companion animals have drawn a...

Five pet-focused startups took the stage at the pet industry's largest trade show, Global Pet Expo, pitching their businesses to an audience of investors, retailers and the pet care leaders at...

From ingredient innovations to streamlining veterinary care, the finalists for the 2018/2019 Pet Care Innovation Prize, powered by Purina, are taking innovative approaches to give pets and pet...

For the third time in as many years, the pet care leaders and pet lovers at Purina are looking to invest time, money and resources in innovative early stage companies with pet-related products and...

Five pet-focused startups pitched their businesses in Orlando to win the 2017/2018 Pet Care Innovation Prize powered by Purina, and Washington D.C. startup Barkly Pets earned the honor just hours...

October 9, 2017 - ST. LOUIS - With the support of local organizations and pet-loving businesses, Purina is hosting the first-ever Better with Pets Hackathon event challenging college students and...