After pitching the startup to an audience of investors, retailers and the pet care leaders at Purina at Global Pet Expo, the pet industry's largest trade show, Because Animals emerged as the grand...

Pet health and wellness takes center stage for all five startups selected by Purina to be the 2020 class of its annual Pet Care Innovation Prize program. From trending pet food options and a new...

Pet-focused startups from across the United States gathered at Purina's St. Louis headquarters this week for the inaugural Pet Care Innovation Summit powered by Purina. Entrepreneurs representing...

For the first time in history, Purina scientists demonstrate a proactive way to significantly reduce the active levels of the major cat allergen, Fel d1, at its source in cats' saliva. As many as...

ST. LOUIS, Mo., May 2, 2019 … The intriguing nature of cats transcends their independent spirit. Scientists presenting the latest discoveries about these enigmatic companion animals have drawn a...