St. Paul, Minn. – October 2, 2019 – Pheasants Forever, Inc. is pleased to announce a $1 million contribution from Purina, the leading pet care company in the U.S., for the organization’s wildlife habitat mission within the Prairie Pothole Region. Utilizing a series of proven programs and initiatives, Pheasants Forever will create the new private lands habitat and soil health program, promote water stewardship and create new public wildlife areas. In total, the programs will impact more than 8,000 acres. Purina’s leadership support will be further augmented as the team applies for matching public and private grants.
“At Purina we’re committed to making high-quality pet food, and we’re also passionate about collaborating with farmers and conservationists to support best-in-class practices that improve habitat and soil health, enhance water stewardship and overall promote a healthy environment,” said Joe Sivewright, Purina CEO. “The Prairie Pothole Region is a special area for conservation and for farming. This partnership will find ways to enhance both so that native plants and cherished wildlife can flourish alongside healthy ingredients like those used in Purina’s complete and balanced formulas.”
Purina has long supported Pheasant Forever’s mission, and the company’s Pro Plan brand is the official dog food of Pheasants Forever. Purina’s latest commitment represents the single largest, one-time donation from a corporation to Pheasants Forever’s mission outside of state and federal funding mechanisms. Focused in a region where Purina sources ingredients for its science-backed pet food products, Pheasants Forever’s three-year plan for the contribution is to provide wildlife habitat and soil health benefits for growers, pet owners and their bird dogs, supporting the company’s core belief that pets and people are better together.
“The level of conservation commitment shown by Purina in the United States is unmatched, and we’re grateful for the opportunity to join together in this new endeavor in sustainability,” said Howard Vincent, president and CEO of Pheasants Forever. “Creating public access where dogs and their owners love to roam while supporting the communities and farmers responsible for growing high-quality ingredients are central themes for this new partnership. Pheasants Forever shares Purina’s core beliefs and looks forward to implementing our collaborative vision for sustainability and conservation by working with growers and through private land investments in the Midwest.”
Building public habitat complexes and achieving measurable soil health benefits on private lands as part of Purina’s donation will be executed through two distinct programs:
About Nestlé Purina
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Nestlé S.A., a global leader in nutrition, health and wellness. Subscribe here to get the latest Purina news.
About Pheasants Forever
Pheasants Forever, including its quail conservation division, Quail Forever, is the nation's largest nonprofit organization dedicated to upland habitat conservation. Pheasants Forever and Quail Forever have more than 130,000 members and 740 local chapters across the United States and Canada. Since creation in 1982, Pheasants Forever has spent $867 million on 540,000 habitat projects benefiting 18 million acres nationwide.