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ST. LOUIS, Jan. 27, 2021 /PRNewswire/ -- Five pet care startups from across the U.S. have been selected as the 2021 winners of the fifth annual Pet Care Innovation Prize powered by Purina. From pet diagnostic health tools and sous-vide pet food to environmentally friendly products for pets and their owners, the 2021 class of Pet Care Innovation Prize winners represents what's new and what's next in the $99 billion* pet care industry.
The 2021 Pet Care Innovation Prize Winners are:
ClueJay, Kitty Sift, A Pup Above, Mella Pet Care and VetGuardian were among more than 100 companies from 43 cities globally that applied for the 2021 Pet Care Innovation Prize. As winners, each of the five startups will receive $10,000, mentorship from the Pet Care Innovation team and, this week, will participate in a virtual accelerator boot camp featuring pet experts from across Purina and the industry that is tailored to meet their business needs.
During a culminating (virtual) pitch competition in March, the five winners will get the chance to present their businesses to an audience of industry influencers and investors, and a grand prize winner will be chosen to receive an additional $10,000 in cash and an opportunity to partner with Purina on a project.
"Purina is committed to supporting early stage pet care startups," said Blair Morgan, co-lead of Purina's 9 Square Ventures group, and vice president, strategy and innovation for Purina. "Our culture thrives on collaboration and mentorship, and by extending that outside of our walls to startups who share our passion for enriching the lives of pets, we are able to both help and be inspired by a new generation of entrepreneurs."
As Purina's corporate venturing group, 9 Square Ventures has been focused on connecting with pet care startups since 2014. The team's mission is to leverage Purina's knowledge, experience, and financial resources to help emerging pet care startups scale their businesses and make a positive impact on the lives of as many pets and their owners as possible. The group has been steadily investing millions of dollars in a diverse set of early stage pet care startups.
The Pet Care Innovation Prize is a collaborative effort of Purina's 9 Square Ventures group and investing leaders Active Capital to support and connect with early stage pet care startups that are currently in market with an innovative business addressing pet and pet owner needs in the areas of pet health and wellness, services, technology, and food, treats or litter.
For more information, visit https://petcareinnovation.net/
*American Pet Products Association
About Active Capital:
Active Capital is a St. Louis-based impact investing leader, helping startups and investors come together to grow innovative products and initiatives. Active Capital manages the Pet Care Innovation Prize.
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,000 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 49 million dogs and 66 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.
Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.