Beggin' Unleashes "Battle of the Beggin'" Campaign, Inviting Canine Connoisseurs to Choose the Brand's Next Flavor
Through Sept. 30, dog lovers can vote for the next Beggin' flavor to become an everyday item in Walmart stores and on Walmart.com in 2024
ST. LOUIS, July 5, 2023 /PRNewswire/ -- Calling all dog lovers and treat-enthusiasts! Beggin', the treat dogs go bonkers for, is announcing the return of the "Battle of the Beggin'" crowdsourcing campaign in partnership with Walmart, giving dog lovers the power to choose which new flavor will become an everyday item at Walmart in 2024.
Through Sept. 30, dog lovers can vote for the next Beggin' flavor
Now, pet parents can vote for one of two new drool-worthy flavor combinations of meaty goodness for their pups, "Bratwurst & Bacon Flavor" and "BBQ, Beef & Bacon Flavor." The Beggin' treat flavor that receives the most votes by September 30 will be in Walmart stores nationwide and on Walmart.com by early 2024. and on Walmart.com by early 2024.
Contenders for last year's campaign included two Flavors, "Backyard Bacon Cheeseburger" and "Bold Brown Sugar and Bacon." Ultimately, the tail-wagging "Backyard Bacon Cheeseburger Flavor," came out on top winning the coveted everyday spot at Walmart.
"Back by popular demand, we're thrilled to be offering new flavors for Bacon-lovers to vote on," said Tim Brunt, Senior Brand Manager at Purina. "We loved seeing our customers get excited about the campaign and rollout of 'Backyard Bacon Cheeseburger Flavor' last year, and we can't wait to see which flavor comes out on top this year."
Social media influencers and dog lovers, Zach Kornfield (@korndiddy) and Allison Kuch (@allisonkuch) are the official team captains for each of the new Beggin' flavors and will be going head-to-head with the goal of drumming up the most votes. Zach is team "Bratwurst & Bacon Flavor" flavor and Allison is captain of the "BBQ, Beef & Bacon Flavor" flavor, and by following along, pet parents can get their take on what makes each Beggin' flavor the best.
Humans and their furry companions can learn more about the Battle of the Beggin' campaign and can participate in the ultimate dog treat showdown by casting their votes at battleofthebeggin.com*.
Learn more about Beggin' treats by visiting Purina.com/Beggin, and join the pawty on social media by following Beggin' on Instagram and Twitter.
* NO PURCHASE NECESSARY. Voting ends 9/30/23. Visit BattleOfTheBeggin.com for full terms.
About Nestlé Purina PetCare
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 10,000 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 46 million dogs and 68 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.
Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina news.
SOURCE Beggin'
For further information: Niky Roberts, Niky.Roberts@purina.nestle.com; Stephanie Lish, stephanie.lish@golin.com