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Mar 20, 2024
The pet experts at Purina are teaming up with Petzey, an on-demand mobile pet telehealth and wellness app, to make access to quality veterinary care more convenient for busy U.S. pet parents....
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Jan 26, 2023
Campaign will offer up to $200,000 for AVMF REACH Program to provide veterinarians relief from stress brought on by financial struggles of pet owners ST. LOUIS, Jan. 26, 2023 /PRNewswire/ --...
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May 25, 2021$19 million investment supports launch of Fancy Feast Savory Cravings
Nestlé Purina PetCare today announced the completion of a $19 million expansion project in Dunkirk, New York, to increase production capacity for Fancy Feast Savory Cravings, a new cat treat...
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Nov 12, 2020Consumers can now scoop product and recycle bulky packaging through circular shopping partner
Cat litter leader Purina Tidy Cats today announced the launch of its LightWeight Free & Clean cat litter available via Loop, a global shopping platform for foods and household goods aimed at...
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Feb 12, 2019RedRover + Purina Purple Leash Project will Offer More than $500,000 in Grants to Keep Pets and People Safely Together While Escaping Domestic Abuse
The bond between pets and their owners is unbreakable, but the lack of pet-friendly housing options for domestic violence victims often leaves them with a heartbreaking decision – endure abuse...
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Feb 7, 2019New Purina Survey Shows That Some Pet Owners Would Rather Spend the Holiday with Their Pet Than Their Significant Other and Treat Them to Their Favorite Food
Valentine's Day may be best known as a holiday for sweethearts, but for many pet owners, it's also a day to say "I love you" to the furry friends that make their lives better every day. In fact, a...
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Nov 8, 2017
To celebrate the 20th anniversary of the Purina Pro Plan Incredible Dog Challenge (IDC), Purina Pro Plan hosted an exhibition event on the historic USS Midway Museum in San Diego on Tuesday, Nov....
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Oct 11, 2017Free of grains and fillers, the new dry dog food recipe features real farm-raised chicken as the #1 ingredient
As dog owners across the country express growing interest in grain free food choices for their four-legged friends, Beneful has created a new line of Grain Free dry dog food. The tasty new recipe...
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Nov 4, 2016
NBC will present the 15th anniversary edition of its popular holiday special “The NATIONAL DOG SHOW Presented by Purina®" Thanksgiving Day (noon to 2 p.m. in all time zones), Nov. 24, 2016, following the telecast of NBC's "Macy's Thanksgiving Day Parade."
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Sep 21, 2016NBC Sports Group, Creator of NBC’s Popular Thanksgiving Day “National Dog Show,” to Produce New Program as Part of Multi-Year Agreement with Kennel Club of Beverly Hills and Purina
NEW YORK, NY – September 21, 2016 – The inaugural Beverly Hills Dog Show Presented by Purina – produced by NBC Sports Group – will air on USA Network at 8/7c on Easter Sunday, April 16, 2017.
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Jun 1, 2016Dog food leader teams up with GoFundMe to promote crowdsourced fundraising campaigns and launches DreamDogPark.com to serve as resource for communities
Beneful® is demonstrating its passion for dog parks again this year by lending a paw to support more than a dozen communities in their effort to improve or build local dog parks. Through its...
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Apr 29, 2016Initiative aims to raise up to $50,000 for the Petfinder Foundation to feed shelter pets in need
ST. LOUIS--(BUSINESS WIRE)--Nestlé Purina PetCare Company is teaming up with former pro quarterback and current football analyst Brady Quinn and his wife, Olympic gymnast, Alicia Sacramone Quinn...
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Mar 31, 2016Amazon Prime members can use Amazon Dash Button for Beyond for convenient ordering of its natural pet food products
St. Louis – March 31, 2016 – Purina® Beyond® announced today it is teaming up with Amazon to release a new Amazon Dash Button for Beyond, allowing Amazon Prime members the ability to easily...
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Mar 23, 2016Purina Puppy Chow Pledges to Donate Up to 500,000 Pounds of New Puppy Chow Natural Formula to Help Feed Shelter Puppies in Need
Puppy Chow and SoulPancake released the #PowerofPuppies online video today to showcase the uplifting, inspiring and naturally joyful reactions of people who receive an unexpected visit from...
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Mar 15, 2016Partnership Aims to Educate Dog Owners about Dog Brain Health
Nutrition isn't just important for your dog's body; it can also help support his brain. Scientists at Nestle Purina have been studying aging in pets for more than a decade and discovered that...
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Mar 9, 2016The #CatConcoctions Event Presented by Friskies Brings to Life the NEW Curious Flavor Combinations from the Minds of Cats that includes a Musical Mashup Performance from Ryan Cabrera and Blake Lewis
ST. LOUIS (March 9, 2016) – Do you know what is on Grumpy Cat’s mind? You might find the answer a bit curious. When it comes to flavor combinations, cats know what they like. That’s why...
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Mar 7, 2016New Tidy Cats® LightWeight 4-in-1 Strength® is 4X the Fighter, 50 Percent Lighter than Traditional Clumping Litter
ST. LOUIS (March 7, 2016) – Just in time for spring cleaning, Tidy Cats is giving cat owners a new LightWeight litter to knock out bad odors and weak clumps. New Tidy Cats® LightWeight 4-in-1...
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Feb 13, 2016Exclusive Event Honors Top Dogs, Owners, Breeders and Handlers
IRVINE, Calif.--(BUSINESS WIRE)--i-5 Publishing, a leading media technology company, and Dogs in Review magazine, today announced that they will honor the top canines in the country at the 61st...
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Feb 12, 2016Natural Mix-In Chosen through a survey of 40,000 Consumers
Purina® Beyond® announced today that their line of Purées has been awarded the 2016 Product of the Year in the Pet Food category, an award celebrating innovation and consumer confidence....
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Nov 24, 2015The "I Make Dog Chow" Campaign Features Real Purina Employees, Marks a Substantial Departure from Current Communications
Purina Dog Chow is announcing today a new creative campaign titled "I Make Dog Chow," which highlights the real people who take great pride and passion in going to work every day to make Dog Chow...
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Nov 17, 2015The treating toy that offers the only edible strings for cats is a favorite among playful celebrity cats Waffles and Nala Cat
ST. LOUIS (November 17, 2015) – Holiday gift giving is not just for humans. Many cat owners are planning on purchasing a gift for their purring pals this year. This holiday season, Friskies®...
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Oct 15, 2015The 2016 Event Promises to be "Bigger and Better"
New York, NY – The Westminster Kennel Club and American Kennel Club (AKC®) present Meet & Compete, featuring the 3rd Annual Masters Agility Championship at Westminster and AKC Meet the...
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Sep 21, 2015Beneful® Survey Highlights Ways for Dog Owners to Celebrate their Doggy BFFs
It's no secret that dog is man's best friend, but a recent survey of American dog owners by Beneful also revealed that for most dog owners, the bond with their four-legged buddy goes deeper than...
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Aug 31, 2015Purina Pro Plan is searching for extraordinary men who own and love cats
Purina Pro Plan is shredding perceptions of both traditional cat food and who typically loves cats by launching the Purina Pro Plan #MenAndCatsContest to celebrate the new Savor Shredded Blend....
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Aug 17, 2015Internet Sensations Grumpy Cat and Nala Cat Engage in Friendly Competition with a Little Help From WWE Diva Natalya at the Friskies Create & Taste Kitchen
At Friskies®, cats are in charge and they are cooking up a one-of-a-kind experience at the Create & Taste Kitchen. Famous felines Grumpy Cat and Nala Cat will join notorious cat-lover WWE Diva...
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Aug 10, 2015Emmy-Nominated Actor Promotes the ONE Difference Campaign, Which Aims to Make a Positive Difference in the Lives of Dogs
Purina ONE® announced today a partnership with actor Jesse Tyler Ferguson to promote its ONE Difference campaign, which benefits the Petfinder Foundation and celebrates those dedicated to making...
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Aug 5, 2015A New Co-Branded BuzzFeed Video Featuring Grumpy Cat Premiered at the Iconic Tampa Theatre
ST.LOUIS (August 5, 2015) – Starring in a BuzzFeed video is a major life event, which calls for celebration with close friends. And when you’re a cat, your closest friends are, well, other...
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Jul 31, 2015Cat Camp Lets Campers Experience What Whole Body Health Means For Their Cats
Purina ONE is bringing the outside in with the first-ever indoor Cat Camp in the heart of New York City. At Purina ONE's Cat Camp, campers can experience what whole body health means for cats....
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Jul 15, 2015Cat Camp Lets Campers Experience What Whole Body Health Means For Their Cats
Purina ONE® has found the way to improve the active, energetic fun of summer camp; add cats. The first-ever Cat Camp will include camp-themed activities designed to bring cat lovers together to...
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Jun 25, 2015To celebrate the launch of Pull ‘n Play, Friskies is hosting an interactive adoption event with pro football player Steve Weatherford and celebrity cat Waffles
ST. LOUIS (June 25, 2015) - Friskies is introducing Pull ‘n Play, the latest innovation in cat snacks with the first-ever tender, edible strings for cats. It’s the whole new way to treat...
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Jun 23, 2015Beneful Team Helps Jumpstart and Enhance Dog Park Projects for U.S. Dogs and Owners
ST. LOUIS, MO. (June 23, 2015) / PR Newswire / — This year, Beneful dog food is celebrating the fifth year of its Dream Dog Park program by supporting dog park projects across the U.S....
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Jun 8, 2015
Purina today launched a new national campaign featuring the men and women who proudly make Beneful® Brand Dog Food, talking about why they feed it to their own dogs. Experience the interactive...
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Jun 4, 2015Breakthrough Innovation for Senior Dogs Ages 7 and Older Shown to Promote Mental Sharpness
There are approximately 38 million senior dogs over age seven in the U.S.[1], but many dog owners may not be aware – or want to believe – that their furry-loved one is considered "senior" at...
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Jun 1, 2015Purina Cat Chow Partners with 50 Shelters Nationwide to Help Find Forever Homes for at Least 2,500 Shelter Cats; Submit Stories Using #MyRescueStory Hashtag to Help Support Cat Adoptions
Every cat has a tale, and for many their story includes a stay at an animal shelter. Each year, approximately 3.4 million U.S. cats are taken in by animal shelters, and unfortunately, only half of...
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May 7, 2015Liz Taranda, a Volunteer Representing Clifton Animal Shelter in New Jersey, Wins Top Honor; Four Runners-up Volunteers Recognized, Earn $5,000 Donations for Their Respective Shelters
For more than 10 years, Liz Taranda has volunteered thousands of hours toward helping cats at the Clifton Animal Shelter in N.J. feel comfortable while staying at the shelter and find forever...
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Apr 30, 2015During the month of May, Purina is giving away up to $50,000 in pet prizes and donating up to $30,000 to the Petfinder Foundation
ST. LOUIS (April 30, 2015) – Nestlé Purina PetCare Company is teaming up with celebrity power couple and pet lovers, pro football wide receiver, Eric Decker, and his wife country music...
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Apr 22, 2015Chicago Cat Owner Gets Bathroom Makeover, For Her Cat, From Bravo TV Star Jenni Pulos And Tidy Cats®Grand Prize Winner of Tidy Cats LightWeight Littervention™ Contest Gets Litter Box Area Overhaul and a Lighter Chore Load
Last week, Tidy Cats and Jenni Pulos of Bravo’s hit show Flipping Out gave one lucky Chicagoan an in-home makeover centered around her cat’s bathroom – the litter box. Lisa Totino won a...
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Mar 13, 2015Friskies Brings Cats and Bacon Together to Launch Tasty Treasures® Accented With Real Bacon at Austin-Based Festival; Consumer Support Needed to Maximize Donation of 50,000 Meals to Shelter Cats
ST. LOUIS--(BUSINESS WIRE)--Today, Friskies® makes cat dreams come true with the launch of Tasty Treasures® Accented With Real Bacon at the well-known Austin-based festival. The world-renowned,...
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Mar 4, 2015New Purina® Pro Plan® Renew™ Premium Cat Litter offers 100 Percent Natural Litter Inside and Eco-Friendly Recycled Pulp Outside
Purina® Pro Plan®, known for offering advanced nutrition for dogs and cats, is expanding beyond the food bowl and into the litter box with the introduction of Pro Plan® Renew™, a premium...
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Feb 24, 2015Actress Kate Walsh asks cat people to support a nominated volunteer By voting in the Purina Cat Chow Shelter Volunteer of the Year Contest; The shelter of the winning volunteer will win a $25,000 shelter makeover
Every animal shelter has that volunteer – the one who cleans the visiting rooms, goes door-to-door collecting blankets from the community, fosters cats and kittens, and spends countless...
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Feb 18, 2015
For the ninth straight year, the Best in Show winner at the Westminster Kennel Club Dog Show is a Purina Pro Plan fed dog. The streak continued with the 2015 winner "Ch Tashtins Lookin For...
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Feb 12, 2015Brand Aims to Continue Winning Legacy While Giving a Dog's-Eye-View of Competition to Fans at Home
Months of training and preparation will be on display once again as top dogs from across the nation return to New York City on February 16 and 17 for the 139th Annual Westminster Kennel Club Dog...
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Jan 22, 2015Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment -- a Cat’s ‘Survival Guide’ for the Big Game
ST. LOUIS--(BUSINESS WIRE)--Today, Friskies® announced that it will air an ad during the Big Game, for the first time ever. As part of an ongoing partnership with BuzzFeed, the cat-food brand...
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Jan 18, 2015Nutrition Perception survey reveals need for in-clinic nutrition conversations
ORLANDO, FLA.—Nestlé Purina is renaming their therapeutic nutrition brand and launching a new “nutrition forward” mission to provide educational resources to veterinarians and...
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Dec 10, 2014Willow Creek Dog Park Joins the Ranks of Top Dog Destinations in the United States
Prescott, Ariz. (December 10, 2014) – Christmas came early for the dog-loving community of Prescott, Arizona, today as Beneful® unleashed the $500,000 Dream Dog Park renovation of Willow...
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Nov 21, 2014New Tidy Cats® LightWeight 24/7 Performance®: All the Strength, Half the Weight™
ST. LOUIS (November 21, 2013) – The company that invented cat litter more than 50 years ago, has reinvented cat litter just in time to lighten the burden of cat owners this holiday season....
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Nov 7, 2014Current Friskies 50 Standings Released; Grumpy Cat and Maru Take the Top Two Spots in an Ever-Changing List of Cat Culture Influencers
ST. LOUIS (November 7, 2014) – Today, Friskies® released the latest Friskies 50 standings[1], the definitive guide to the 50 most influential cats on the Internet. With new feline phenoms...
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Oct 28, 2014At JustRightPetFood.com, Dog Owners Combine Information They Know About Their Dogs With Purina’s Nutritional Expertise to Create A Personalized Blend That Is Shipped to Owner’s Door
ST. LOUIS, (Oct. 28, 2014) – Nestlé Purina announced today a personalized approach to dog food with the recent launch of Just Right by Purina. This approach combines a dog owner’s...
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Oct 2, 2014
ST. LOUIS--(BUSINESS WIRE)--Grumpy Cat might have met her grumpiest match yet! “We hope everyone enjoys this unique stencil experience and we are anxious to see all the Grumpy Cat pumpkin...
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Sep 18, 2014Friskies® Awards $40,000 in Cash to Creators of Best Internet Cat Videos; Donates 250,000 Cans of Friskies® Cat Food and More Than $20,000 to Cat Shelters Nationwide
ST. LOUIS--(BUSINESS WIRE)--There are millions of Internet cat videos but the best of the best were celebrated last night at an awards gala to honor the finalists and officially announce the...

