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Press Releases
In this section of the Purina News Center, you'll find our news releases. The releases are listed in chronological order and are archived by year.
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Mar 4, 2015New Purina® Pro Plan® Renew™ Premium Cat Litter offers 100 Percent Natural Litter Inside and Eco-Friendly Recycled Pulp OutsidePurina® Pro Plan®, known for offering advanced nutrition for dogs and cats, is expanding beyond the food bowl and into the litter box with the introduction of Pro Plan® Renew™, a premium...
- Feb 24, 2015Actress Kate Walsh asks cat people to support a nominated volunteer By voting in the Purina Cat Chow Shelter Volunteer of the Year Contest; The shelter of the winning volunteer will win a $25,000 shelter makeover
Every animal shelter has that volunteer – the one who cleans the visiting rooms, goes door-to-door collecting blankets from the community, fosters cats and kittens, and spends countless...
- Feb 18, 2015
For the ninth straight year, the Best in Show winner at the Westminster Kennel Club Dog Show is a Purina Pro Plan fed dog. The streak continued with the 2015 winner "Ch Tashtins Lookin For...
- Feb 12, 2015Brand Aims to Continue Winning Legacy While Giving a Dog's-Eye-View of Competition to Fans at Home
Months of training and preparation will be on display once again as top dogs from across the nation return to New York City on February 16 and 17 for the 139th Annual Westminster Kennel Club Dog...
Jan 22, 2015Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment -- a Cat’s ‘Survival Guide’ for the Big GameST. LOUIS--(BUSINESS WIRE)--Today, Friskies® announced that it will air an ad during the Big Game, for the first time ever. As part of an ongoing partnership with BuzzFeed, the cat-food brand...
- Jan 18, 2015Nutrition Perception survey reveals need for in-clinic nutrition conversations
ORLANDO, FLA.—Nestlé Purina is renaming their therapeutic nutrition brand and launching a new “nutrition forward” mission to provide educational resources to veterinarians and...
- Dec 10, 2014Willow Creek Dog Park Joins the Ranks of Top Dog Destinations in the United States
Prescott, Ariz. (December 10, 2014) – Christmas came early for the dog-loving community of Prescott, Arizona, today as Beneful® unleashed the $500,000 Dream Dog Park renovation of Willow...
- Dec 10, 2014Highest-Ranked Consumer Goods Company, Highest-Ranked Midwest Company
Nestle Purina PetCare Company has been honored with a Glassdoor Employees' Choice Award, recognizing the Best Places to Work in 2015 in the U.S. Nestle Purina ranked third on this year's list, up...
- Nov 21, 2014New Tidy Cats® LightWeight 24/7 Performance®: All the Strength, Half the Weight™
ST. LOUIS (November 21, 2013) – The company that invented cat litter more than 50 years ago, has reinvented cat litter just in time to lighten the burden of cat owners this holiday season....
- Nov 7, 2014Current Friskies 50 Standings Released; Grumpy Cat and Maru Take the Top Two Spots in an Ever-Changing List of Cat Culture Influencers
ST. LOUIS (November 7, 2014) – Today, Friskies® released the latest Friskies 50 standings[1], the definitive guide to the 50 most influential cats on the Internet. With new feline phenoms...
- Nov 4, 2014
Nestle Purina PetCare today announced that effective January 1, 2015, W. Patrick McGinnis will transition from his position as Chief Executive Officer, Nestle Purina PetCare for the Americas, and...
- Oct 28, 2014At JustRightPetFood.com, Dog Owners Combine Information They Know About Their Dogs With Purina’s Nutritional Expertise to Create A Personalized Blend That Is Shipped to Owner’s Door
ST. LOUIS, (Oct. 28, 2014) – Nestlé Purina announced today a personalized approach to dog food with the recent launch of Just Right by Purina. This approach combines a dog owner’s...
Oct 2, 2014ST. LOUIS--(BUSINESS WIRE)--Grumpy Cat might have met her grumpiest match yet! “We hope everyone enjoys this unique stencil experience and we are anxious to see all the Grumpy Cat pumpkin...
- Sep 19, 2014Purina Expands Claims Of False Advertising Against Blue Buffalo To Include Pet Treats And Cat LitterIn an amended complaint, Purina makes available results of new testing and earlier independent testing that showed presence of poultry by-product meals, grains and corn in many of Blue Buffalo's best-selling products. The new testing shows Blue Buffalo is not being honest in claims for dog treats, cat litter and its LifeSource Bits, as detailed in the amended complaint.
Amid continued questions about the honesty of Blue Buffalo's advertising practices, Nestle Purina PetCare Company (Purina) last night filed an amended complaint in its false advertising lawsuit...
Sep 18, 2014Friskies® Awards $40,000 in Cash to Creators of Best Internet Cat Videos; Donates 250,000 Cans of Friskies® Cat Food and More Than $20,000 to Cat Shelters NationwideST. LOUIS--(BUSINESS WIRE)--There are millions of Internet cat videos but the best of the best were celebrated last night at an awards gala to honor the finalists and officially announce the...
- Aug 20, 2014Elite Trainers and Handlers Attend 2014 Sporting Dog Summit
Some of the country's top dog handlers and trainers, as well as sporting dog journalists, recently were treated to tips on ways to enhance canine performance success by experts at the 2014 Purina...
- Aug 18, 2014• Study shows that cognitive function, such as memory retention, can be improved in middle-aged cats with new nutritional blends • More than half of dog owners don’t realize their pets can experience significant cognitive decline during aging, new survey reveals
ST. LOUIS (Aug.18, 2014) -- Nestlé Purina, a global leader in the pet care industry, announced today that company scientists have developed new food solutions for middle-aged pets to help sustain...
- Aug 11, 2014For Every Vote, Friskies Will Donate One Can of Cat Food, up to 250,000 Cans, to Shelter Cats
ST. LOUIS (August 11, 2014) – It’s time to determine which Internet cats have what it takes to earn one of “The Friskies” coveted catuettes. Today, Friskies® opens voting to the...
- Jul 30, 2014Nutritionist-Crafted Recipes Use Simple and Nutrient-Rich Ingredients to Give Pets Everything They Need and Nothing They Don’t
ST. LOUIS, MO (July 30, 2014) – Nestlé Purina® PetCare Company (Purina) is giving pet owners a new natural pet food option for their four-legged friends called Purina® Beyond®. Purina...
- Jul 23, 2014Gourmet Cat Food Brand Introduces WOW-worthy Fancy Feast® Broths, Makes Being a Cat More EnjoyaBOWL
(ST. LOUIS) – July 23, 2014 – Every cat owner knows how difficult it can be to impress their furry feline. Taking on one of his toughest challenges, celebrity chef, restaurateur and...
Jul 16, 2014For Each Video View, Friskies Will Donate One Meal up to 1,000,000 meals to Shelter Cats in Honor of the Late Colonel MeowST. LOUIS-(BUSINESS WIRE)-Today, Friskies® Grillers™, the official cat food of summer, is giving Americans and their feline friends the ultimate summer music experience. The Internet cat...
- Jul 10, 2014Actress and singer-songwriter Mandy Moore asks cat people nationwide to share their cat adoption stories through the Purina Cat Chow “Building Better Lives” program; Brand to donate more than $500,000 to shelters nationwide in just two years
MANDY MOORE JOINS purina cat chow to support cat-focused shelters nationwide through renovations, NUTRiTION AND ADOPTION EFFORT WITH DONATION totaling up to $325,000 ST. LOUIS (July 10, 2014)...
- Jul 8, 2014Which Cat is Hot on the Internet Right Meow? Friskies® Helps Cat Lovers Decode Who’s Who in Internet Cat Culture
ST. LOUIS (July 8, 2014) – Today, Friskies®, a leader in Internet cat culture, launched the Friskies 50, the definitive guide of the 50 most influential cats on the Internet...
- Jun 27, 2014Friskies Spokescat Grumpy Cat and Internet Celebrities The Fine Bros. Kick Off the 3rd Annual “The Friskies”; the Renowned Awards for Best Internet Cat Videos of the Year
ST. LOUIS (June 27, 2014) – Today, Friskies® kicked off its search to find the next Internet cat superstar with the third annual “The Friskies” – the renowned awards for the best...
- Jun 16, 2014Purina Pro Plan Cat launches #MyGreatCat Campaign with New Photography Collection and Social Donation Drive
St. Louis, Mo. (June 16, 2014) – What’s so great about a cat? Is it her athleticism? Her independence? Her curiosity? Purina® Pro Plan® knows that every cat has a unique, inherent...
- May 19, 2014Purina® Dog Chow® Offers a Light & Healthy Solution to Managing the Dog's Weight
While dogs are considered man's best friend, a recent survey* revealed many owners may struggle with how to best care for their pudgy pooches. Since maintaining a healthy weight can add years to a...
- May 6, 2014Independent testing shows Blue Buffalo is not being honest about its ingredients
Nestle Purina PetCare Company (Purina) today announced that it has filed a lawsuit in federal court in St. Louis against The Blue Buffalo Company Ltd., for false advertising, disparagement and...
- May 2, 2014The pet care company is giving away $100,000 in coupons and up to $50,000 to Adopt-A-Pet
Nestle Purina is teaming up with actress and pet lover Jordana Brewster, star of the Fast & Furious movie series and TNT's Dallas, to kick off the Paw It Forward movement today in honor of...
- Apr 21, 2014Purina ONE® teams up with television host, Carrie Ann Inaba, to take the Purina ONE 28 Day Challenge and unveil a café where cats are the “stars”
St. Louis, Mo. (April 21, 2014) – Purina ONE is building on the feline phenomenon already popular in Europe and Asia to open the first ever Cat Café in America. Patrons can sip...
- Apr 8, 2014Purina Cat Chow Partners with Tone it Up’s Karena Dawn and Katrina Hodgson to Educate Cat Owners about the Heavy Issue of Cat Obesity and to Drive 100,000 “Why Weight?” Pledges; Program will Donate $50,000 to the Association for Pet Obesity Prevention
ST. LOUIS (April 8, 2014) – As a cat owner, you know almost everything about your cat, from her favorite napping spot to playtime preferences. But her extra weight may not be so obvious....
Mar 18, 2014Friskies® Party Mix™ Celebrates “Official Spokescat’s” Second Birthday by Releasing Special Packaging and Issuing #1MMGrumpyFrowns Challenge; Winner has the Opportunity to Attend the Grumpiest Birthday Celebration in New York CityST. LOUIS-(BUSINESS WIRE)-Brace yourself; Grumpy Cat is entering the “terrible twos.” Friskies® Party Mix™ will be celebrating the second birthday of its “official spokescat,” by...
Mar 7, 2014“Official Spokescat” Helps Introduce Friskies® Seafood Sensations with NEW Shrimp Flavor By Delivering a Bounty of the Food to Shelter Cats during Austin-Based Festival; Consumer Support Needed to Maximize Donation up to 50,000 MealsST. LOUIS--(BUSINESS WIRE)--Today, Friskies® and its “official spokescat,” Grumpy Cat introduced a bold new taste, Seafood Sensations with NEW Shrimp Flavor, at the well-known Austin-based...
- Feb 24, 2014Bravo's Andy Cohen and Barenaked Ladies Join Beggin' to Host One of the Largest Pet Parades in the World
What makes an ordinary parade extraordinary? Bacon! This was displayed on Sunday at the 21st annual Beggin'® Pet Parade when thousands of costumed pets and their owners gathered in the streets of...
- Feb 12, 2014
For the eighth year in a row, Purina Pro Plan is the dog food of choice for the Best in Show winner at the Westminster Kennel Club Dog Show. "Afterall Painting the Sky," or Sky for short, a Wire...
- Jan 30, 2014Purina Pro Plan Launches New Nutritional Supplement Bars for Active Dogs
Dogs are natural athletes with the ability to rival some of the world's top performing humans. For example, world-champion sprinter Usain Bolt, often referred to as the "World's Fastest Man,"...
Dec 11, 2013Friskies® Makes Holiday History with World Premiere of “Hard to Be a Cat at Christmas” Music Video Starring Grumpy Cat, Colonel Meow, Nala Cat, Hamilton the Hipster Cat and Oskar the Blind CatST. LOUIS--(BUSINESS WIRE)--For the first time ever, Friskies® gathered top Internet cat sensations Colonel Meow, Nala Cat, Hamilton the Hipster Cat, Oskar the Blind Cat, and Grumpy Cat,...
- Dec 11, 2013
Nestle Purina PetCare Company has been honored with a Glassdoor Employees' Choice Award, recognizing the 50 Best Places to Work in 2014. Purina ranked 10th on this year's list. The Employees'...
Nov 12, 2013Friskies® Enlists Internet Cat Sensations Grumpy Cat, Colonel Meow, Nala Cat, Hamilton the Hipster Cat and Oskar the Blind Cat to Lend Their Celebrity to the CauseST. LOUIS--(BUSINESS WIRE)--What would your cat do for a taste of wet cat food? Today, Friskies® launches its “If You Feed Me” campaign to support the position that all cats deserve a taste...
- Nov 5, 2013Fancy Feast® Launches a Holiday Celebration for Cats, Cat Owners and Cat Lovers
(ST. LOUIS) – November 5, 2013 – The holiday season is a time of tradition, gift giving and indulgence! As families and friends come together, Fancy Feast® is ensuring cats are...
- Oct 29, 2013Pet Owners Encouraged To Share Images And Stories Of Heroic Pets For Chance To Donate $5k To Pet Service Non-Profit And Win A Year’s Supply Of Purina ONE Food
LOS ANGELES, October 29, 2013 – Heroes often come in all shapes and sizes. The pet lovers at Purina ONE and GOOD (good.is) know the profound difference that a furry friend can make in a...
- Oct 16, 2013Internet Sensation Grumpy Cat Grudgingly Accepts Lifetime Achievement Award; Cat Charities Nationwide Receive 330,000 Cans of Friskies® Cat Food
ST. LOUIS--(BUSINESS WIRE)--The biggest night of the year for Internet cat videos had a little bit of everything – Catuette trophies, cash prizes, a live text vote and lots of laughs, even...
- Sep 30, 2013Dog Treat Brand Reaches One Million Fans and Launches "Fan Appreciation Week" Sweepstakes
Hamlet, the loveable Beggin'® mascot, isn't the only one longing for Beggin' on Facebook – one million other bacon and dog treat lovers are too! After just two and a half years on Facebook,...
- Sep 13, 2013Celebrity Fashion Designer Malan Breton Debuts Designs Inspired by the Iconic Fancy Feast Cat at STYLE360 New York Fashion Week
NEW YORK — September 13, 2013 — From colorful and retro feline patterns to the classic cat-eye, the cat is today’s fashion muse. To celebrate cat-inspired fashion, Fancy Feast®...
- Aug 30, 2013
Nestle Purina PetCare Company (NPPC) is voluntarily recalling a limited number of 3.5-pound bags of its Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult Dry Dog Food from a...
- Aug 7, 2013Watch Semi-Finalists’ Videos and Vote Now to Help Choose “The Friskies” Winners
ST. LOUIS (August 7, 2013) – Now you have a whole new reason to spend time watching cat videos. It’s up to you and cat lovers nationwide to vote for your favorite cat videos to determine...
- Aug 1, 2013“Purina Picturing Pets Challenge” encourages pet owners nationwide to share their inspiring pet story for a chance to win Purina ONE® brand pet food and have a shelter donation made on their behalf
LOS ANGELES, Aug. 1, 2013 -- The key to helping shelter pets find homes isn't about pity--it's about changing perceptions. Purina ONE® and GOOD have teamed up to launch the Purina Picturing Pets...
- Jul 16, 2013New Fancy Feast® Delights With Cheddar Entrées Debut with “Cheese Affair Pin to Win” Sweepstakes Featuring Thousands of Prizes
(ST. LOUIS) – July 16, 2013 – Cats and people share many of the same tastes – a love of cheese is one of them! To celebrate, Fancy Feast® Gourmet Cat Food launches its “Cheese...
- Jul 15, 2013
Nestle Purina PetCare Company today announced it has completed the acquisition of Petfinder, the largest online pet adoption website, from Discovery Communications. This is Nestle's first major...
- Jul 11, 2013
ST. LOUIS (July 11, 2013) – Dogs, get ready to walk on the light side. Purina® Dog Chow® brand dog food launched nationwide its new Light & Healthy formula, a no-sacrifices option to help...
- Jun 25, 2013Care Packages Valued at $50,000 in Food, Cat Care Supplies Delivered Today; Program Exceeds Original Donation Goal of $200,000 by $25,000
ST. LOUIS (June 25, 2013) – Thanks to the overwhelming support of cat people across the country, Purina® Cat Chow® announced that it exceeded its “50 Years. 50 Shelters.” program...